Convenience:

 Ease of use and decreased need for time, money and/or emotional resources to improve one's life.

Optimism:

Always maintaining positive expectations of success.

Enjoyability:

Creating products and services that are not only top of class but also inherently built to accommodate fun while learning.

Well-roundness: 

Developing a balanced set of skills, capabilities, tools and exercises that cover a diverse set of subjects and topics that allow one to holistically grow themselves.

Diversity: 

Honoring people's unique differences by providing tools that are relevant to all cultures, ages, economic/social backgrounds etc.